What Are Today’s Prospective Franchise Owner’s Really Looking For?

FD report prospecitve franchisees

The team over at Franchise Direct  just put together a fantastic industry survey featuring responses from real-live franchise buyers.

It’s really important to know what today’s franchise business buyers want in a franchise…both for other franchise buyers and for franchisors.

The survey was sent out through different channels; social media posts, the Franchise Direct blog, and their email newsletter, from November 2012 – January 2013.  The buyers who filled out the survey are anonymous, with each demographic question providing a general profile of the users that visit the Franchise Direct web portal.

If you’re thinking that 2013 is going to be your year-to become the owner of a franchise, spend some time reading this survey. See how you stack up to others who are looking to take on some risk, and go after The American Dream.

If you’re a franchisor, the folks at Franchise Direct just saved your marketing team a bunch of time, as the information contained in their survey is full of demographic and financial data that you may want to use for targeting purposes.

Check Out The Franchise Direct Industry Survey