The team over at Franchise Direct just put together a fantastic industry survey featuring responses from real-live franchise buyers.
It’s really important to know what today’s franchise business buyers want in a franchise…both for other franchise buyers and for franchisors.
The survey was sent out through different channels; social media posts, the Franchise Direct blog, and their email newsletter, from November 2012 – January 2013. The buyers who filled out the survey are anonymous, with each demographic question providing a general profile of the users that visit the Franchise Direct web portal.
If you’re thinking that 2013 is going to be your year-to become the owner of a franchise, spend some time reading this survey. See how you stack up to others who are looking to take on some risk, and go after The American Dream.
If you’re a franchisor, the folks at Franchise Direct just saved your marketing team a bunch of time, as the information contained in their survey is full of demographic and financial data that you may want to use for targeting purposes.